Houston Baptist University in Texas spent $5,773,605 on its football programs in 2024, representing a 0.8% increase over the prior year, according to the U.S. Department of Education.
Football-related expenses made up 28.8% of the university’s overall athletics budget in 2024, totaling $5,773,605.
Since 2010, the university has experienced a 147% surge in average annual sports spending.
College football stands among the most prominent sports in the U.S., with some programs exceeding NFL teams in both attendance and revenue.
Recent changes have ushered in a new landscape for college athletics, as a federal settlement now allows institutions to distribute revenue directly to athletes for the first time. The settlement also mandates the NCAA pay $2.8 billion over 10 years in back damages to athletes who competed from 2016 onward.
Additionally, beginning in 2022, athletes gained the ability to earn compensation from their names, images and likenesses due to new state laws and NCAA policy changes.
Football Teams’ Expenditures of Houston Baptist University in Last 5 Years
| Year | Football teams’ expenditure | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $4,463,849 | 24.9% |
| 2021 | $4,583,174 | 27.1% |
| 2022 | $4,786,071 | 25.9% |
| 2023 | $5,728,645 | 28.4% |
| 2024 | $5,773,605 | 28.8% |
