In 2024, Dallas County allocated $5,761,854 to women’s college basketball teams, a 4.7% rise compared to the prior year, data from the U.S. Department of Education shows.
Collectively, all basketball programs in the county received $16,733,299, with $5,761,854 going to women’s teams.
Since 2010, average sports spending within Dallas County has increased by 124.4%.
Basketball remains one of the most followed college sports throughout the country along with football, with major NCAA programs attracting large fan bases and television audiences similar to those of the NBA. Events like March Madness engage millions of viewers annually.
College athletics has seen significant change after a federal settlement permitted schools to share revenue with athletes directly for the first time. The settlement also compels the NCAA to pay $2.8 billion in back damages over a decade to players who competed from 2016 onward.
By 2022, state laws and NCAA rule changes enabled college athletes to monetize their names, images and likenesses after extensive legal and legislative advocacy.
The NCAA saw approximately $900 million in revenue from March Madness and associated Division I men’s tournament media rights during fiscal 2024, making basketball its top money generator.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2024 | $5,761,854 | 4.5% | $126,938,424 |
| 2023 | $5,505,698 | 5.1% | $108,479,437 |
| 2022 | $5,328,114 | 5.1% | $104,327,887 |
| 2021 | $4,218,188 | 4.9% | $86,846,417 |
| 2020 | $3,882,916 | 4.6% | $84,354,616 |
